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Whether in, print, TV, or radio, media buying isn’t inexact science. But it is still a science. You may not be able to find out how many sales were generated by each advertising dollar spent and there are a lot of variables to consider, such as the time of year and state of economy.  Basic Tips on […]

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Yelp is one of the most recognized retail and service industry rating sites available for media buying. The fact that its stock price has quadrupled since its IPO in March of 2012 is a strong indicator that this position is unlikely to wane anytime soon. Add to that the substantial press that the organization is getting due […]

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When it comes to media buying, you want to make sure that your advertising dollars are well spent. Pandora offers many unique features that can help you ensure that you are paying for an effective media campaign. Large Audiences One of the most attractive features of Pandora is that it reaches a broad audience. It […]

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The process of determining a marketing budget can be a cumbersome one. Many factors play into the overall strength of your marketing plan and the right budget will make or break your business. Tip #1: Marketing is an operations expense If you have properly set up your business you have someone assigned to the role […]

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“Should I do a Groupon?” I hear this question several times a week. From small business start-ups to Fortune 500 companies this seems to be the hot topic. When you scour the Internet on this topic there seems to be a healthy debate. For me what I look for is the numbers and the effect […]

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As a business owner or a marketing director it’s easy to get bogged down in the product or services your company provides. Knowing what you sell is obviously very important. How you communicate your product or service to the market is even more significant. Companies try not to think of themselves as marketers or salespeople […]

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Tip #1: Give them something they want. A 10% off coupon won’t do it. Give them a gift card to another local retailer that you know your customers shop at as well. If you are unsure think about grocery stores and gas station gift cards. Check with other local retailers and see if they would […]

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  The print industry has certainly taken a beating over the past few years. The immediate gratification of Twitter and Facebook has certainly helped us quickly gain access to the news we want without waiting for the printed version. Quality journalists are blogging, tweeting, and using social media platforms to get their message out. After […]

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The purpose of this blog is to help inform, educate, and entertain those looking for solutions or clever ways to enhance their involvement with new and existing media. I have been working in media for the past 15 years. I started as an account executive with The Daily Beacon, the school newspaper at the University […]

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This is a common question I get when doing an initial consultation in a dental practice. The answer is actually very simple. Search: There’s no denying that no matter how someone learned about you they are going to search the Internet to find out as much as possible about your practice. Google doesn’t index personal […]

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