“I know who my customer is.”
I’m sure you do but often times this comes out as the person we want not the person that is currently buying from you. So to find out what our market is we need to know currently who is in your opportunity area.
If you’re a national brand we need to identify the best markets that have the highest concentration of your best target. If you’re a local dentist you need to know who is in the 5-10 mile radius around your practice so you know how to effectively advertise to them.
Our demographic reports are comprehensive and come from the nation’s top leading sources like Nielson and Scarborough.
Knowing where your audience is and how to get them is key to success of any marketing plan.