At TMS, we work to deliver the right ads to the right audience with little waste. Today, its become commonplace to see ads online. Even better, the ads we see advertisers delivering are actually relevant to the interests of their customers.
The best advice we can give our client’s about online advertising is this; there are a lot of moving parts to digital marketing and a lot of information coming at your customers. A strong online media mix is important to ensure success.
Think of what people do online. Some are there to be social. Some are there to search for something. Some are there to shop and some are there just to pass the time. It’s crucial to develop a solid strategy to reach the customers you want at the time they will engage with your business.
There are a lot of reasons why we’ve had success in online advertising, and there’s more to it than just Google ads. The bottom line, we know where to find your customers and we are knowledgeable about the top ad networks. We know what works best on each online platform. We find value in a strategic mix of networks by delivering your message to the right audience.
There’s numerous types of display ads:
Static, video, interactive, expanding, animated and more.
There are also several formats:
Leaderboards, Full Banner, Skyscraper, Rectangle, and Buttons that are commonly used to link people to a website or content.
There are also several ways to target your audience:
Placement, Contextual, Remarketing, Interest, Demographic, Geographic, Topic, and others.
No doubt it can be confusing and overwhelming. Let us help you determine how to combine all this information into a cohesive and effective online display campaign.
Contact us to set-up your campaign.
“Google” isn’t just a really cool place smart people work it’s also a verb. Obviously one that requires an advertiser’s attention. So how can you make it work for your business? The most popular and easiest way is pay-per-click ads (or PPC since we’re abbreviating everything these days). You only pay if someone clicks the ad.
TMS manages Google PPC through the AdWords platform with certified up to date Google “buyers”. They know all the tricks and best practices to put you in the top 3!
The Bing Ads service works much like Google’s but can actually have more value if you understand the platform and how to get the best out of it. Lucky for you, we do.So call us and we’ll take care of it!
While this may seem like a slight invasion of privacy, research shows that a retargeted ad is up to 400% more likely to be clicked than a non-retargeted ad. Retargeting is an effective tool when used correctly. At TMS, we use best practicesso you’re not annoying potential customers.