Social Media Advertising

Facebook Advertising

We’ve been seeing these for what we feel like is the beginning of the Internet. In fact, the first online display ad debuted in October of 1994. Over the year’s they’ve come and gone. Now they’re back with a vengeance. As a result that can make it hard for you to cut through the clutter.

Instagram Advertising

In this awesome world of images, creative people (and some not so creative people) are making Instagram their canvas. Instagram has created a world of endless hashtagging possibilities and we can help you be a part of it.

There are three basic types of Instagram ads. All three are identified with a “sponsored” tag in the upper right corner, and all three will link to your website.

First, there’s the static photo ad that looks a lot like a regular post. Then, you have video formats that allow for sight, sound and motion. These can be up to 60 seconds and in a landscape format. Finally, you have the Carousel Ads that utilize numerous images to convey what your brand has to offer.

Twitter Advertising

Don’t think for a minute Twitter wasn’t going to advertise to you. They just do it in a more subtle way. First, the promoted tweet is a lot like the promoted post on Facebook but doesn’t stand out like a promotion as much when done right. We can help you figure that out.

Then there’s the sponsored #hashtag. This is great for branding and getting potential customers involved or learning about your brand. I love you can make attempts at influencing the masses. Let us show off your brand and come up with something great!

YouTube Advertising

We touched on this with Facebook retargeting.

Pinterest Advertising

Pinterest, the online sensory rabbit hole of the internet is another great way to engage customers and promote your brand. The audience skews highly female and that’s not a bad thing. In many households, the female is the decision maker when it comes to the family, and we know ads on Pinterest are a great way to promote your content that will help influence the family decision makers to engage with your brand.

On Pinterest, images are everything. We can help you understand the most effective ways to use Pinterest and get the most out of your buys.

Reddit Advertising

There’s a party happening here with more people than you might think! More than 230 million unique visitors a month make this a hard medium to ignore.

Putting a portion of your online budget towards Reddit ads is a good way to test how the community feels about your brand. It also allows you to target by people’s interest and location.

There are two types of ads currently on Reddit. The first are links. These ads consist of headline copy, thumbnail image and a destination URL. These are great options for driving traffic to a specific landing page on your website.

The second is text ads. These “posts” include an embedded text box with a message of your choice (unlimited text but don’t overdo it.) This re-directs to the “comments” page of the promotion with the expanded text. This too includes a headline, thumbnail, and text body with a custom message. This campaign is best used for driving context and conversation about your brand.

Tumblr Advertising

We love suggesting this one because we get a lot of “WTH is Tumblr?” Don’t stress we know whatit is, and it’s actually a really cool place for people with short attention spans. That’s a lot of people.

Tumblr has its sponsored posts too. However, success comes from building your Tumblr “blog”. Sponsored videos and even sponsored days are available but again you need to be engaging this community to be effective. Tumblr pros (that’s us) can help you with this.