In our digital age of “I want it now,” video ads are one of the fastest-growing tools in the online advertising world. YouTube statistics show that the platform attracts more 18- to 34-year-olds in the United States than any cable television network, and more than 6 million hours of video are consumed each month across the globe.
So, how are you going to stand out…and take advantage of this “video revolution”?
“How-to” video content is a great way for customers to digested a message much more easily than blatant advertising tactics. You have to do this right though. Lot’s of times when people view on a mobile phone they may not have sound so make sure your video can stand alone with the right editing.
Video has lots of options: you can have an ad appear in an overlay of the intended video, you can have an ad play before the intended video, as well as promoted videos.